About / Senior UI Designer
Gu
Chao
Shanghai · 8 years in product experience design
Making complex products feel clear, coherent and considered.
I design digital experiences across intelligent vehicles, international travel and digital content. My work spans apps, mini programs, websites and internal tools, connecting product understanding with design execution. I work with product, engineering and operations teams to bring these experiences into use.
EducationBachelor’s degree · Advertising
Complex product journeys
From vehicle configuration to international rail booking, I bring structure to complex rules, information and decisions. The work connects user journeys with consistent experiences across platforms.
Systems that support delivery
I build design standards and reusable components for products and partner channels. I also explore AI Agents for requirements analysis, ideation, visual exploration and a more efficient design process.
Global products, local context
My work covers North America, Europe and East Asia: live train tracking in the UK, seat selection in Korea, digital rail passes in Italy, and visual design for US and Japanese markets.
Experience / 2018 — Present
2022.03 — Present
IM Motors
Data-Driven Center
Design for vehicle purchase and ownership services across the IM app, mini program and website, including configuration, test drives, maintenance, charging and commerce.
Led the configurator redesign across all three platforms: mapped dependencies between models and options, restructured the journey, and aligned components and visual standards. Designed high-frequency owner services from maintenance and car washes to charging and shopping.
2021.10 — 2022.03
China Literature
Experience Design
Independently responsible for visual experience design across the distribution business, including Quick Apps, WeChat mini programs, Tencent Video’s fiction channel and fiction within Tencent MyApp.
Built standards and component templates for bookshelves, reader controls and app icons, supporting partner customization, shared maintenance and faster channel integration.
2020.08 — 2021.10
Trip.com Group
International Business
Designed Trip.com’s global rail products for markets including the UK, Korea and Italy, with localized live tracking, seat selection and digital rail passes. Advanced design patent applications alongside this work.
Owned TrainPal’s visual design across platforms and international campaigns, supporting ongoing product iteration and overseas operations during the pandemic.
2018.07 — 2020.08
Himalaya
Overseas Ecosystem
End-to-end design for Himalaya’s overseas products across platforms and its creator management system, from the early concept through product development.
Established and maintained the early component standards. Adapted marketing visuals for the US and Japan to local aesthetics while maintaining a consistent brand standard.
From understanding
to experience.
Product thinking, visual craft and systems that connect them. Explore the work.